ABOUT

Fortune Favors The Bold

Versatile professional with nearly three decades of timeless marketing experience in multiple industries, including healthcare, technology, entertainment, wholesaling, etc. Robust in advertising, branding, and extensive content creation skills. Manages concurrent projects with some deadlines a year out. Nurtures collaborative and innovative environments to increase quality while lowering budgets. Results Driven.

MOTTO

Smarter, Not Harder

Marketing is about solving problems, the right problems. Usually, this is about guiding public perceptions whether it is about the need for a new product, strengthening branding, or disaster control. The best solutions are gentle nudges allowing solutions to feel organic. Yet marketers are graded by KPIs which have been blown out of proportion. A CEO only cares about revenue growth, not email open rates (KPIs are important in a report but they are not the solution). It’s not about more leads, but better leads.

PORTFOLIO

Great Design Matters

As a one-man studio, creating media in various mediums was the foundation for success. Proficient in commercial photography, broadcast videography, mass print direct mail workflows, AI generative art, graphic design, etc. Proficiency in most media pipelines helps resolve issues in advance, minimizing the gap between idea and success, whether over the air, in print, or online.